“The ultimate fan goal? A trip to the holy grail.” 

From N Seoul Tower, where drama couples once fastened their love locks, to the stadiums that roared with the cheers for K-pop stars… As K-content takes the world by storm, global fans are shifting their focus to the “spaces” behind the screen. It is no longer just about consuming content on screen; people are redefining the meaning of travel by visiting and experiencing the real-life backdrops of iconic scenes for themselves.

According to a survey by a global travel platform*, 93% of respondents said K-content inspired them to consider traveling to Korea, and the number of “true fans” visiting Korea five times or more has surged 27-fold. Now is the era where on-screen moments instantly turn into real-life itineraries! Let us discover the landmarks captivating global fans, iconic K-content backdrops masterfully crafted through Hyundai E&C’s touch. 

*2025 NOL Wave Report

K-Pop Scale

Warning: Massive sing-alongs ahead! The power to withstand heart-pounding, overwhelming thrills

The moment tens of thousands of light sticks sway in unison, and the artist’s performance syncs perfectly with the energy of the fandom, stadiums transcend being mere concert venues and become massive works of art in their own right. The Incheon and Busan Asiad Main Stadiums, which have hosted world-class artists like BTS and SEVENTEEN, have firmly established themselves as K-pop pilgrimage sites, echoing with the cheers of tens of thousands. Originally designed for large-scale sporting events, these venues are now celebrated as the ultimate stages for global concerts, thanks to their wide, pillar-free open spaces and meticulously planned crowd flow that prioritizes spectator safety.

If stadiums capture the explosive energy of K-pop, then Itaewon, Seoul, holds a music sanctuary defined by pure analog vibes - Hyundai Card Music Library. With a bold architectural design that opens up its central space, the building seamlessly draws the Itaewon urban landscape right into its core. The wide-open views framed within the structure offer a rare sense of freedom seldom found in the heart of the city. Add to that the warm crackle of LPs spinning on turntables and a massive collection of vinyl records, and visitors are treated to a perfect harmony of visual and auditory relaxation. This is why the library has become a premier urban cultural salon, a place where people share a sophisticated musical taste that goes beyond K-pop, attracting global hipsters from every corner of the world.

K-Drama Location 

The face of Seoul, where romance is always in the air

N Seoul Tower, which served as the romantic backdrop in K-drama My Love from the Star, is one of Seoul’s most iconic landmarks for global fans. As Korea’s first comprehensive broadcast tower, it helped shape Seoul’s skyline, and there is a remarkable piece of engineering behind it. Hyundai E&C erected a gigantic steel tower, nearly half the full height of the structure, firmly on top of a mountain peak without a hint of sway, completing its one-of-a-kind silhouette at an elevation of 480 meters above sea level. Built on solid engineering expertise, this sleek silhouette continues to make scene-stealing appearances in a wide range of content, including the animation KPop Demon Hunters, proving its timeless presence.

The Han River bridges stretching across Seoul’s skyline are also recurring stars in K-dramas. From Goblin to Crash Landing on You and Extraordinary Attorney Woo, these bridges mean far more than just a way to cross the river. They have played the ultimate scene-stealer role in shaping key storylines, whether it is a lead character leaning against the railing to collect their emotions or opening up under the glittering city lights. Now, fans no longer experience that emotion only through a screen. With the night views of the bridges featured in music videos by NewJeans and BTS as their backdrop, they enjoy “Hangang ramyeon” and bring the mood of those scenes into their own everyday lives. The moment the romance from the screen turns into something real right in front of them, a trip to Seoul finally feels complete.

K-Trend Hotspot

Buy Your “MU:DS” and Snap the Shot! The Hottest Place to Be Right Now

At the heart of the “MU:DS(mu-seum goods)” craze, where tradition gets a seriously hip reinterpretation, is the National Museum of Korea. Recently ranked third in the world for museum visitors*, this landmark is drawing global attention, and the building itself is a work of art. Constructed by Hyundai E&C, the museum is the largest of its kind in Korea, stretching an impressive 404 meters in length, a scale that also places it among the world’s most notable museum buildings. Most striking of all is the boldly carved-out “Open Courtyard” at its center. Like a giant picture frame, it pulls the view of N Seoul Tower into the garden, offering visitors a landscape that captures the essence of Korean landscape aesthetics at its finest.

You also cannot leave out COEX, Seoul’s trendy photo-op hotspot and the largest underground space in Asia. By overcoming the traditional limits of cramped, stuffy underground facilities and organically connecting pedestrian flow with the ground-level space above, it has become a place where shopping and culture unfold seamlessly, like one giant pop-up store. From the “Starfield Library”, where dazzling natural light pours right into the heart of the underground complex, to its massive media façade, COEX most stylishly captures Gangnam’s signature glam and high-energy urban vibe.

*According to UK’s The Art Newspaper statistics (as of 2024)

K-Lifestyle Gateway

Excitement alert! A glam check-in into the world of K-culture

Featured in the striking opening scenes of global OTT titles and home to idols’ airport-fashion runways, Incheon International Airport Terminal 2 is the very first face of Korea that travelers from around the world meet. With soaring ceilings reaching up to 50 meters, it unveils a “forest-inspired space” where dazzling sunlight and lush green trees come together. Brought to life through Hyundai E&C’s construction expertise, this breathtaking scale gives travelers a special sense of excitement from the very moment they set foot in Korea.

And that excitement hits its peak on Jeju Island. Jeju Shinhwa World, the backdrop for hit dating shows like Single’s Inferno and EXchange, is practically a massive fantasy city in its own right. It’s a true showcase of Hyundai E&C’s expertise in large-scale mixed-use development, featuring around 90 buildings spread across a 134,000㎡ site. Its exotic vibe, steeped in myths and legends from around the world, creates a uniquely immersive escape that makes visitors completely forget the real world.

Spaces where on-screen romance turns into real life right before your eyes. Backed by Hyundai E&C’s solid engineering expertise, these places have become the powerful foundations behind the K-content loved around the world, continuing to shape new cultural stories even at this very moment.